Brijesh Singh
Associate Professor
- Teaching
About
A management graduate from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai with around one and a half decade of qualitative experience in
Marketing of Services
Marketing Analytics
Marketing Management
Marketing Strategy
Product Management
IIT Madras Internship Coordination
Club Coordination
Marketing Strategy, Services Marketing , Marketing Analytics
A Case Study on e-commerce marketing strategy of CREYATE, e-commerce venture of Arvind Mills
A Case Study on HR Strategy in auto ancillary industry
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Subburaj Alagarsamy, Sangeeta Mehrolia & Brijesh Singh (2021) Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty, Journal of Internet Commerce, DOI: https://doi.org/10.1080/15332861.2020.1868213
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Economic Times dated July 14, 2015 carried out an abstract on PARIVARTAN http://epaperbeta.timesofindia.com/index.aspx?eid=31815&dt=20150714
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"PARIVARTAN" shortlisted by ET Cases for publication
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"PARIVARTAN" selected by CaseCentre.org , UK for publication
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Case Study on "PARIVARTAN" published in the Conference Abstracts at IIM Raipur
Additional Information
Academics: Teaching & Research in mainstream Post Graduate Management education field contributing to the skillset development of budding managers of tomorrow.
Business Development: Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. Driving business growth through identification & penetration of new market segments for attainment of periodical targets with a view to optimize revenue.
Profit Center Management: To ensure a proper P&L account management and the profitability of the cost centre.
Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets