Management Studies

Brijesh Singh

Associate Professor

A management graduate from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai with around one and a half decade of qualitative experience in

Additional Information

  • Academics: Teaching & Research in mainstream Post Graduate Management education field contributing to the skillset development of budding managers of tomorrow.
  • Business Development: Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. Driving business growth through identification & penetration of new market segments for attainment of periodical targets with a view to optimize revenue.
  • Profit Center Management: To ensure a proper P&L account management and the profitability of the cost centre.
  • Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets
  • Marketing of Services
  • Marketing Analytics
  • Marketing Management
  • Marketing Strategy
  • Product Management
  • IIT Madras Internship Coordination
  • Club Coordination

Research Interest

  • Marketing Strategy, Services Marketing , Marketing Analytics

Research Projects (Current)

  • A Case Study on e-commerce marketing strategy of CREYATE, e-commerce venture of Arvind Mills
  • A Case Study on HR Strategy in auto ancillary industry


  • Subburaj Alagarsamy, Sangeeta Mehrolia & Brijesh Singh (2021) Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty, Journal of Internet Commerce, DOI:
  • Economic Times dated July 14, 2015 carried out an abstract on PARIVARTAN
  • "PARIVARTAN" shortlisted by ET Cases for publication
  • "PARIVARTAN" selected by , UK for publication
  • Case Study on "PARIVARTAN" published in the Conference Abstracts at IIM Raipur