Brijesh Singh

Associate Professor
  • Teaching


A management graduate from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai with around one and a half decade of qualitative experience in

Additional Information

  • Academics: Teaching & Research in mainstream Post Graduate Management education field contributing to the skillset development of budding managers of tomorrow.

  • Business Development: Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes. Driving business growth through identification & penetration of new market segments for attainment of periodical targets with a view to optimize revenue.

  • Profit Center Management: To ensure a proper P&L account management and the profitability of the cost centre.

  • Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets


  • Marketing of Services

  • Marketing Analytics

  • Marketing Management

  • Marketing Strategy

  • Product Management


  • IIT Madras Internship Coordination

  • Club Coordination

Research Interest

  • Marketing Strategy, Services Marketing , Marketing Analytics

Research Projects

  • A Case Study on e-commerce marketing strategy of CREYATE, e-commerce venture of Arvind Mills

  • A Case Study on HR Strategy in auto ancillary industry


  • Subburaj Alagarsamy, Sangeeta Mehrolia & Brijesh Singh (2021) Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty, Journal of Internet Commerce, DOI:

  • Economic Times dated July 14, 2015 carried out an abstract on PARIVARTAN

  • "PARIVARTAN" shortlisted by ET Cases for publication

  • "PARIVARTAN" selected by , UK for publication

  • Case Study on "PARIVARTAN" published in the Conference Abstracts at IIM Raipur

 Staff Contacts
 Staff Campus Location
 RR Campus

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