Dr.Madhukumar. K is a passionate college educator, who has taught a broad range of management and marketing courses at the graduate and post-graduate levels in the classroom and online learning environments. He has 17 years of Industry & teaching experience, worked in various reputed organizations like CITIBANK and CAPITAL DEALS & SOFTS PVT Ltd Bangalore. He was awarded Ph.D. in the marketing domain from Visvesvaraya Technological University, Belgaum. Research interests include consumer behavior, digital marketing, and integrated marketing communication. He has presented papers in several national and international conferences and published research papers in Scopus & peer-reviewed journals. He has successfully organized and conducted National conferences.