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Dr. Madhukumar K

Assistant Professor
  • Teaching

About

Dr.Madhukumar. K is a passionate college educator, who has taught a broad range of management and marketing courses at the graduate and post-graduate levels in the classroom and online learning environments. He has 17 years of Industry & teaching experience, worked in various reputed organizations like CITIBANK and CAPITAL DEALS & SOFTS PVT Ltd Bangalore. He was awarded Ph.D. in the marketing domain from Visvesvaraya Technological University, Belgaum. Research interests include consumer behavior, digital marketing, and integrated marketing communication. He has presented papers in several national and international conferences and 1ed research papers in Scopus & peer-reviewed journals. He has successfully organized and conducted National conferences.

Education

  • Ph.D, Visvesvaraya Technological University, 2019

  • MPhil, S V University, 2014

  • MBA ( Marketing & Finance), Bangalore University, 2004

Experience

  • Assistant Professor, PESU, October 2006 - Till date

  • Relationship & Marketing Manager, Capital Deals & Capital soft Pvt. Ltd, February 2004 - September 2006

Achievements

  • Awarded Ph.D.degree in Marketing Management from Visvesvaraya Technological University, Belagavi.

Teaching

  • Banking Regulation & operations

  • Marketing Management

  • Business Research Methods

  • Services Marketing

  • Management Information systems

  • Project Management

  • Advertising & Media Management

  • Brand management

  • Product & sales Management

  • Integrated Marketing Communication

  • International Organisation Management

Responsibilities

  • Curriculum committee coordinator

  • Sports coordinator

  • Alumni coordinator

  • website coordinator

  • NAAC coordinator

  • Project coordinator

  • Test & Exam coordinator

Research Interest

  • Consumer behavior

  • Digital Marketing

  • Customer Experience Management

Books

  • Fifth Semester BBM: Project Management through Vision publication with ISBN # 978-93-5097-728-8.

  • Third Semester B Com: Banking Law & Operations through Vision publication with ISBN # ISBN 978-93-5051-939-4.

Journals

  • "Analysis of Financial Position and Performance of Best New Private Sector Banks in India", Strad Research, UGC-CARE and Web of Science Journal, Vol 7 Issue No 12, ISSN: 0039-2049, Page No- 21 - 33, Dec 2020. https://doi.org/10.37896/sr7.12/004.

  • "Experiential Marketing- Decoding Customer Experience in the Digital World", Journal of Xidian University, UGC-CARE Approved Group - 2 Journal (Scopus Active Journal) Vol 14, Issue No 12, ISSN No: 1001-2400, Page No- 350 - 360, Dec 2020. https://doi.org/10.37896/jxu14.12/037.

  • "Influence of Virtual Reality Travel on the Perception of the Client", GIS SCIENCE JOURNAL, UGC-CARE Approved Group 'II' journal, Vol 7, N 12, ISSN NO: 1869-9391, Page No- 1045 - 1055, Dec 2020.

  • "Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions in Soap & Detergent Industry", A JOURNAL OF COMPOSITION THEORY, UGC CARE APPROVED JOURNAL, Vol 12, N 12, ISSN 0731-6755, Page No- 949 - 961, 2019.

  • "Attitudinal and Behavioral study of Online Grocery Buyers with special reference to Big Basket", THINK INDIA JOURNAL, UGC CARE Journal and peer-reviewed open access journal, Vol 22, N 14, ISSN 0971-1260, Page No - 6294 - 6306, 2019.

  • "A Comparative Performance Evaluation between Large-Cap and Mid-Cap Mutual Fund Returns", Developing Country Studies, Vol 8, N 08, ISSN 2225-0565, Page No- 111-116, 2018.

  • "Indian Banking Strategies and Transitioning Socio-Demographics : CRM Approach", IISTE Organisation , Journal of Poverty, Investment and Development, ISSN 2422-846X, Volume 41, Page No-01-08, 2018.

  • "Managing Organizational Diversity through Best Human Resources Practices, MSME, Bengaluru" International Journal of Current Engineering and Scientific Research (IJCESR), ISSN (PRINT): 2393-8374, (ONLINE): 2394-0697, Volume-5, ISSUE-2, Page No 40-45, 2018.

  • " Impact of Customer experience and its relationship towards Customer loyalty in Banking Sector", Impact: International Journal of Research in Humanities, Arts and Literature ( Impact : IJRHAL), UGC Approved Journal : 40893; ISSN(P): 2347-4564, E-ISSN: 2321-8878, Impact Factor : 3.7985, NAAS Rating: 3.10, ICV 2015: 42.56 Journal, Volume 6, Issue 6, Page No 129 - 156, June 2018.

  • "Sustaining Customer Relationship Management in Banking sector through touch points: A Factor analysis approach", ARSEAM's Journal - International Journal of Marketing and Financial Management, ISSN (Print): 2349-2546, ISSN (Online): 2348-3954, Impact Factor: 4.502, Volume 6, Issue 2, Page No 27-35, Feb - 2018.

  • "A Study on Building Customer-Based Brand Equity to Educational Institutions", IISTE, ISSN 2224-607X (Print), ISSN 2225- 0565 (Online), Vol 7 No.6, Page No: 70 - 77, December 2017.

  • "A Study on Digital India and its Impact on Public Services" in "National Conference- Suprayoga 2017",organized by Department of Management Studies, Global Academy of Technology, Bangalore. ISBN: 978-163535358-7, Volume 01, Issue 01, PP: 239-242, March 2017.

  • "An empirical study to analyze the issues and concerns of online shopper's behaviour in Bangalore" in International Journal of Science Technology and Management, ISSN: 2394-1537, Volume 05, Issue 07, July 2016.

  • Scopus SJR - "Application of Brand Equity Theory: Building Customer- Based Brand Equity for Management Education Institutions of Bengaluru, India", Journal of Advanced Research in Dynamical and Control Systems, Special ISSN 1943-023X, Issue- No 17, Page No: 1364 - 1378, November 2017.

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