A Marketing Professional with focus in the functional areas of Admissions, Branding and Marketing of an educational institution. He is responsible for managing "PESSAT" which is a national level entrance test of choice for admissions to PES University. Prior to his venture into the field of Academics and Marketing, he had worked as a mechanical design engineer with a reputed Japanese firm. Academically, he is strong in teaching marketing domain subjects using contemporary methods of andragogy and didactics. He has extensive experience in digital marketing, vendor management, educational operations management, process design & implementation. He has an MBA from Indiana University of Pennsylvania, USA with specialization in marketing and Bachelor of Engineering from VTU in mechanical engineering.