Deepak Anand
Assistant Professor, Manager - Admissions & Marketing
- Teaching
About
A Marketing Professional with focus in the functional areas of Admissions, Branding and Marketing of an educational institution. He is responsible for managing "PESSAT" which is a national level entrance test of choice for admissions to PES University. Prior to his venture into the field of Academics and Marketing, he had worked as a mechanical design engineer with a reputed Japanese firm. Academically, he is strong in teaching marketing domain subjects using contemporary methods of andragogy and didactics. He has extensive experience in digital marketing, vendor management, educational operations management, process design & implementation. He has an MBA from Indiana University of Pennsylvania, USA with specialization in marketing and Bachelor of Engineering from VTU in mechanical engineering.
Business Development (in a Deloitte Technology Fast 50 India company)
Design Engineering (in a reputed 3-decade old Japanese firm)
Oversee and manage admissions for all the programs under PES University
Implementation, operations and brand management of the National level entrance exam - PESSAT (PES Scholastic Aptitude Test)
Directly manage a team of highly trained and skilled workforce reporting to me
Adhere to the revenue & strategic target of the organization by satisfying the intake criteria and by positively managing the quality of intake
Studying and re-aligning the brand architecture of the organization from time to time
Forecasting Demand, Market Research, Consumer Analysis, Segmentation Analysis and GTM strategies
New product launch (in the form of a new program of study) alongside dynamic hand-holding until perpetual self-sustainability of the program
Marketing Portfolio creation, analysis, execution and improvisation
Practical applications of ATL, TTL and BTL branding activities
Digital Marketing of the University (SEO, SEM, SMM, ORM, ...) - Responsible for - Strategy, implementation, measurement and improvisation
Marketing Management
Brand Management
Digital Marketing (Hands-on, tool-based)
Social Media Marketing (Hands-on, tool-based)
Admissions
Marketing & Branding
Teaching & Research
Brand Management
Consumer Behavior
Advertising & Communications
No Publications Yet.
Education
MBA, Marketing, IUP (Pennsylvania, USA), 2017
BE, Mechanical, VTU, 2010