Deepak Anand

Assistant Professor, Manager - Admissions & Marketing
  • Teaching


A Marketing Professional with focus in the functional areas of Admissions, Branding and Marketing of an educational institution. He is responsible for managing "PESSAT" which is a national level entrance test of choice for admissions to PES University. Prior to his venture into the field of Academics and Marketing, he had worked as a mechanical design engineer with a reputed Japanese firm. Academically, he is strong in teaching marketing domain subjects using contemporary methods of andragogy and didactics. He has extensive experience in digital marketing, vendor management, educational operations management, process design & implementation. He has an MBA from Indiana University of Pennsylvania, USA with specialization in marketing and Bachelor of Engineering from VTU in mechanical engineering.


  • MBA, Marketing, IUP (Pennsylvania, USA), 2017

  • BE, Mechanical, VTU, 2010

Additional Information

  • Business Development (in a Deloitte Technology Fast 50 India company)

  • Design Engineering (in a reputed 3-decade old Japanese firm)

  • Oversee and manage admissions for all the programs under PES University

  • Implementation, operations and brand management of the National level entrance exam - PESSAT (PES Scholastic Aptitude Test)

  • Directly manage a team of highly trained and skilled workforce reporting to me

  • Adhere to the revenue & strategic target of the organization by satisfying the intake criteria and by positively managing the quality of intake

  • Studying and re-aligning the brand architecture of the organization from time to time

  • Forecasting Demand, Market Research, Consumer Analysis, Segmentation Analysis and GTM strategies

  • New product launch (in the form of a new program of study) alongside dynamic hand-holding until perpetual self-sustainability of the program

  • Marketing Portfolio creation, analysis, execution and improvisation

  • Practical applications of ATL, TTL and BTL branding activities

  • Digital Marketing of the University (SEO, SEM, SMM, ORM, ...) - Responsible for - Strategy, implementation, measurement and improvisation


  • Marketing Management

  • Brand Management

  • Digital Marketing (Hands-on, tool-based)

  • Social Media Marketing (Hands-on, tool-based)


  • Admissions

  • Marketing & Branding

  • Teaching & Research

Research Interest

  • Brand Management

  • Consumer Behavior

  • Advertising & Communications


  • No Publications Yet.

 Staff Contacts
 Staff Campus Location
 RR Campus

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