Shruthi Patel B S
Assistant Professor
- Teaching
About
A faculty in Marketing domain, with 3 years of teaching experience & a MBA from Alliance. She carries qualitative experience in teaching both under graduate and post graduate students. She also holds immense interest in research, specially, in areas such as integrated marketing communication tools and in Media and advertising.
Assistant Professor, PESU, 2015 - present
Management Theory & Practice
Brand management
Digital & Social Media Marketing
Digital Transformation Strategy
International Business
Global Business Environment
Business Environment
Principles & Practices of Management
Time Table Co-coordination
Project Coordination
Anit Ragging Committee Member
Class Coordination & Student Mentoring
Integrated Marketing Communication, Media and Advertising.
"A study on Stages of Group Development"
"OPTIMIZATION OF INTEGRATED MARKETING COMMUNICATION TOOLS FOR SELECTED SUPER SPECIALITY HOSPITALS IN BANGALORE"
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A Case Study on Critical Role of Communication in Govt. Owned Super Speciality Hospitals - A Constraint Analysis Presented at COGNOSCO, A Case Study Competition at Christ University, Bangalore.
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IMC Preferences at Super Speciality Hospitals ISSN 2455-6378 Journal: International Journal of Advanced Scientific Research and Management, Vol. 2 Issue 5, May 2017.
Education
MBA, Alliance University, 2012