Management Studies

Raghu Yadaganti

Assistant Professor

Raghu Yadaganti, Assistant Professor, Department of Management Studies(DoMS). A Mphil from Krishna University, Andhra Pradesh; 13 year's experience of teaching experience in various MBA colleges in Andhra Pradesh and Karnataka. He cleared UGC SLET. He enjoys teaching subjects like Services Marketing, Digital Marketing, Integrated Marketing Communication, Retail Management ,International business, and Business Regulations. He designed coursed content for consumer behavior, IMC, Business regulations, and digital marketing. He attended an international conference organized by various national and international universities and published papers in various national and international journals like IOSR, IJBM. He attended more than 7 faculty development programs, one among the best ones is FDP on entrepreneurship organized by EDII -Ahmedabad. He got 5 funded projects from EDII, under DST- NIMAT to organize EAC programs for Engineering and Management Students. Presently Research scholar under Dr. Jessy Nair working on E-Health services


  • Mphil, Krishna University - Andhra Pradesh 2017
  • MBA, East Point college of Engineering and Technology- VTU 2008
  • BSc- Biotechnology, Sri Venkateshwara University 2006
  • PhD Pursuing, PES UNIVERSITY, Bangalore
  • Certification in Tally
  • Certification in Digital Marketing


  • Assistant Professor, PES UNIVERSITY, 2017
  • Assistant Professor, KKC INSTITUTE OF TECHNOLOGY & ENGINEERING, 2016-2017
  • Assistant Professor, SRI VENKATESHWARA COLLEGE OF ENGINEERING, 2010-2012


  • Cleared UGC-SLET in 2013
  • Conducted 5 Entrepreneurship Awareness Camps which is funded by DST-NIMAT
  • Best paper award for the paper "Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence" 2017
  • Diploma in TALLY ERP from TALLY in 2014
  • Certification in Digital Marketing from DIGIPERFORM in 2018
  • PGDCA in 2014
  • Certified course on Entrepreneurship from EDII- Ahemdabad in 2015
  • organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
  • Organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
  • Digital Marketing (Hands on- Tool Based)
  • Services Marketing
  • Business Regulations
  • Retail Marketing
  • International Business
  • Integrated Marketing Communication
  • Organizing Guest lectures and Industrial visits
  • Course design and Curriculum Development
  • Guiding students for doing internship and project work
  • Students Mentorship
  • Coordinator for Management Club-Prathaya
  • Class Coordinator
  • IQAC- Research and Teaching Filling
  • Alumni Coordinator
  • Social Media coordinator
  • Website content coordinator

Research Interest

  • Technology in Marketing
  • E-Health Services
  • Psychology


  • R Yadaganti., Nair, j," Conceptual Model of Adoption of E-Government Services in India",2020 Information and Communication Technologies in Organization and Society(ICTO2020),2020
  • R Yadaganti.,likitha, N,Bhoomika, " Determinant Attributes of Social Media on Tourist Behaviour-Post Covid",2021 virtual international conference on interdisciplinary research in social sciences, sciences and technology(ICIRSSST),pp.61-64,2021
  • R Yadagant.,Pavitra,Tejaswini,"Talent acquisition in service industry with reference to private insurance companies: a competitive advantage",2020 International conference on Innovation in Technology and Business Management(ICITMBM),pp122-130,2020
  • R Yadaganti., Nithya, Anusha, "Spiritual zeal in Management students in India: An Empirical Analysis" ,2018 8th International conference on sustainable and Human Development through spirituality, Peace Economics and Peace Science, pp 345-351,2018
  • R Yadaganti., "Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence",2017 International journal of Business Management(IJBM),pp262-270,2017


  • R Yadaganti., DC Prasad," Determinant Attributes of Online Grocery Shopping In India-An Empirical Analysis", in IOSR Journal of Business and Management. Vol 20,pp.18-31,2018
  • R Yadaganti., Giri, Rajesh, "Entrepreneurial Intent in Management Students In India", in IOSR Journal of Business and Management. Vol 20,pp.79-85,2018
  • R Yadaganti., DC Prasad," Attributes of online grocery shopping in India: in Indian Journal of Applied Research. Vol 7,pp.581-580,2017


  • R Yadaganti.,(2010) "Total Quality Management of APSRTC- Andhra Pradesh" (pp 47-52), Total Quality Management; Major areas of concern
  • R Yadaganti., Nair ,J, "Mhealth apps for wellness of rural pregnant women in India",2021 International Conference on Business, IT and Enterprise Architecture (ICBIT-2021)- ISBN: 978-93-91681-78-4
  • Attended Paper Development Workshop organized by IIM Kashipur in May 23,2022