Raghu Yadaganti
Assistant Professor
- Teaching
About
Raghu Yadaganti, Assistant Professor, Department of Management Studies(DoMS). A Mphil from Krishna University, Andhra Pradesh; 13 year's experience of teaching experience in various MBA colleges in Andhra Pradesh and Karnataka. He cleared UGC SLET. He enjoys teaching subjects like Services Marketing, Digital Marketing, Integrated Marketing Communication, Retail Management ,International business, and Business Regulations. He designed coursed content for consumer behavior, IMC, Business regulations, and digital marketing. He attended an international conference organized by various national and international universities and 1ed papers in various national and international journals like IOSR, IJBM. He attended more than 7 faculty development programs, one among the best ones is FDP on entrepreneurship organized by EDII -Ahmedabad. He got 5 funded projects from EDII, under DST- NIMAT to organize EAC programs for Engineering and Management Students.
Assistant Professor, PES UNIVERSITY, 2017
Assistant Professor, KKC INSTITUTE OF TECHNOLOGY & ENGINEERING, 2016 - 2017
Assistant Professor, SIR VISHVESHWARAIAH INSTITUTE OF SCIENCE AND TECHNOLOGY, 2012 - 2016
Assistant Professor, SRI VENKATESHWARA COLLEGE OF ENGINEERING, 2010 - 2012
Lecturer, SJES COLLEGE OF MANAGEMENT STUDIES, 2008 - 2010
Cleared UGC-SLET in 2013
Conducted 5 Entrepreneurship Awareness Camps which is funded by DST-NIMAT
Best paper award for the paper Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence 2017
Diploma in TALLY ERP from TALLY in 2014
Certification in Digital Marketing from DIGIPERFORM in 2018
PGDCA in 2014
Certified course on Entrepreneurship from EDII- Ahemdabad in 2015
organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
Organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
Digital Marketing (Hands on- Tool Based)
Services Marketing
Business Regulations
Retail Marketing
International Business
Integrated Marketing Communication
Organizing Guest lectures and Industrial visits
Course design and Curriculum Development
Guiding students for doing internship and project work
Students Mentorship
Coordinator for Management Club-Prathaya
Class Coordinator
IQAC- Research and Teaching Filling
Alumni Coordinator
Social Media coordinator
Website content coordinator
Technology in Marketing
E-Health Services
Psychology
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R Yadaganti., Nair, j," Conceptual Model of Adoption of E-Government Services in India",2020 Information and Communication Technologies in Organization and Society(ICTO2020),2020
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R Yadaganti.,likitha, N,Bhoomika, " Determinant Attributes of Social Media on Tourist Behaviour-Post Covid",2021 virtual international conference on interdisciplinary research in social sciences, sciences and technology(ICIRSSST),pp.61-64,2021
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R Yadagant.,Pavitra,Tejaswini,"Talent acquisition in service industry with reference to private insurance companies: a competitive advantage",2020 International conference on Innovation in Technology and Business Management(ICITMBM),pp122-130,2020
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R Yadaganti., Nithya, Anusha, "Spiritual zeal in Management students in India: An Empirical Analysis" ,2018 8th International conference on sustainable and Human Development through spirituality, Peace Economics and Peace Science, pp 345-351,2018
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R Yadaganti., "Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence",2017 International journal of Business Management(IJBM),pp262-270,2017
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R Yadaganti., Nair ,J, "Mhealth apps for wellness of rural pregnant women in India",2021 International Conference on Business, IT and Enterprise Architecture (ICBIT-2021)- ISBN: 978-93-91681-78-4
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Attended Paper Development Workshop organized by IIM Kashipur in May 23,2022
R Yadaganti., DC Prasad," Determinant Attributes of Online Grocery Shopping In India-An Empirical Analysis", in IOSR Journal of Business and Management. Vol 20,pp.18-31,2018
R Yadaganti., Giri, Rajesh, "Entrepreneurial Intent in Management Students In India", in IOSR Journal of Business and Management. Vol 20,pp.79-85,2018
R Yadaganti., DC Prasad," Attributes of online grocery shopping in India: in Indian Journal of Applied Research. Vol 7,pp.581-580,2017
R Yadaganti., J Prasad, " FACTORS INFLUENCING ONLINE PURCHASE BEHAVIOUR INTENTION OF HEALTH FOOD SUPPLEMENTS IN INDIAUTAUT2-AN EMPIRICAL ANALYSIS" ,2022 , International journal of creative research thoughts
R Yadaganti.,(2010) "Total Quality Management of APSRTC- Andhra Pradesh" (pp 47-52), Total Quality Management; Major areas of concern
Education
Mphil, Krishna University - Andhra Pradesh, 2017
MBA, East Point college of Engineering and Technology- VTU, 2008
BSc- Biotechnology, Sri Venkateshwara University, 2006
PhD Pursuing, PES UNIVERSITY, Bangalore
Certification in Tally
Certification in Digital Marketing