Prof. Sujay C holds an MBA in Marketing and an M.Phil in Management, and is currently pursuing his Ph.D. with a focus on Marketing. With over 10 years of combined academic and industry experience, he brings a strong blend of academic depth and applied perspective. He serves as the Placement Coordinator for the BBA and BBA Business Analytics programs at PES University and works with national and international organizations to support Hackathon-based learning. His research interests include consumer behaviour, sustainability, and data-driven social media marketing, with publications in Scopus and ABDC indexed journals, along with presentations at national and international conferences. He has been involved in designing and teaching core courses, supporting the organization of academic events with industry participation, and contributing to institutional-level collaborations. His professional philosophy emphasizes experiential and case-based learning that integrates academic rigor with practical relevance to prepare students for the evolving business world.