Prof. Sujay C holds an MBA in Marketing and an M.Phil in Management, and is currently pursuing his Ph.D. in Management with a focus on Marketing. With over 10 years of combined academic and industry experience, he brings a strong blend of academic expertise and practical insight to the classroom. Prof. Sujay leads placements for the BBA and BBA Business Analytics programs at PES University, heads major academic summits featuring prominent industry leaders, and collaborates with national and international organizations to conduct large-scale Hackathons. His research interests span consumer behaviour, sustainability, and data-driven social media marketing, with publications in Scopus and ABDC indexed journals and multiple presentations at national and international conferences. He also plays a key institutional role in designing core subjects and driving strategic partnerships. His professional philosophy centers on experiential, case-based learning that bridges academic theory and industry practice, preparing students to thrive in a dynamic business environment.